It’s easy for me to say “Setting up a Website is simple” as you’re on my website, but with the right information, you can be up and running in no time.
Whether you’re a retailer taking the first steps into the Digital sphere or someone who just wants to share their thoughts to the world via a Blog, there are clear steps to achieving your goal of getting started online. Let’s be brief:
- Web Hosting:
Personally, though different clients over the years, I have worked with most of the major providers. Top of the list are GoDaddy.com for easy of use and a bunch of installable content the second you log in.
- Design and Delivery:
There are plenty of ways to show off your ideas, but the first choice is to either employ a programmer (possibly expensive) or have a go yourself. While I recommend anyone to make an effort, definitely do not publish without someone casting an eye over your work. On the solo route, you’ll be safer sticking with WordPress (which comes with GoDaddy) and picking a nice simple theme. If you want to sell online, Shopify makes it easy to open an online store by providing all the tools and help you need. Click here to try it for free! You’ll have seen it all over Facebook, it’s trusted by many and a great alternative to the ever powerful ‘Magneto’.
“Better to remain silent and be thought a fool than to speak out and remove all doubt.” Honest Abe wasn’t around for the internet, but he’s got one of the most important pieces of advice for new online publishers. If you’ve got a good idea or product, by all means go ahead – but keep it relevant and engaging.
- Social Media:
Crucial to getting your name out there, and for responding to customers or readers. Be yourself, unless your of an angry disposition, then maybe outsource the task 🙂 Use a Blog to update the world on what you’re doing, but don’t overload with different Social platforms. If you’ve only got time for the Blog, Facebook and Twitter – don’t set up any more, unless they’re related to the business, like Pinterest for Food/Clothing.
This will be what you make of it. Use a professional to start with, which will help build positive relationships with consumers and even affiliates, but how much time/money you want to invest will determine the reward. Digital Marketing is such a huge area, SEO, PPC, Analytics, Targeting… If you’re put off by these words, get help – it’s the only way!
Finally, and the most obvious point, keep your online presence up to date and active, with your tone of voice consistent throughout.
Get through all that and you’ve got the foundations of a successful website and social presence.
Got a question? Tweet me at @tomcranley or jot down a comment.